Token developers are community leaders with a Solana mint:

1. Link a Solana wallet (Phantom or Solflare) under Settings → Linked accounts.
2. Open Claimed brands in the app and claim your mint (on-chain authority, or a wallet the platform has authorized for that mint).
3. Your public page /t/<mint> shows Verified when claimed.
4. Broadcast from the claimed-brand composer — subscribers to Token Announcements hear: "Announcement from the {SYMBOL} team: …"

Some tokens appear in the catalog or on a landing page before the team claims them. Claiming verifies the page and unlocks broadcasting. Keep your throttle in mind — plan upgrades shorten the wait between broadcasts.

If a token has a platform-set spoken name or brand voice, announcements and price fires for that mint use those settings automatically: you hear the spoken form while Messages still shows the real ticker (see How tickers are spoken).